Having “disrupted” the ballet industry two years ago as the first African-American to dance the lead in Igor Stravinsky’s “The Firebird”, Copeland has been influential in changing the overall demographics of attendees.
Once a niche outlet for older, white audiences, New York ballet is now booming with highly diverse audiences. Copeland has also been a leading force toward diversifying performers themselves. She advises the next generation at the Dance Theater of Harlem and unlike the more stereotypical rail-thin, swan-like ballerina, Copeland’s approach is muscle-centric.
With a Dr. Pepper as, Under Armour commercial, autobiography, spread in Vogue Italia, and potential biopic from New Line Cinema, Copeland is the kind of performer millennials who attend corporate, incentive and association destination meetings define as a “must-see.”
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