One-location shopping events for corporate meeting groups are getting competition from curated shopping that incorporates highly customized experiences from multiple vendors. In many cases, this can be part of an overall hotel experience while at a corporate meeting.
We are finding that boutique hotels that are opening in 2014 are leading this trend. Whether it is fashion or other "hot" items, a curated shopping experience is more interactive than ever and can be adapted to each attendee's individual taste and style.
That doesn't mean a champagne pre-opening shopping event at Saks Fifth Avenue for a corporate group or spouses is going away. New trends are simply providing more options for meeting planners!