The Meeting Break Coffee That Looks Like Beer

If you are attending IBTM World and are wondering if this post is about eight hours too early, think again.

The newest coffee trend in New York City might look like a pint of beer, but it isn't. It is Nitro cold-brew iced coffee, and you can supply at meeting breaks with chilled cans that look like PBRs (Pabst Blue Ribbon, which is a cult classic brew in the US).

What exactly is nitro cold-brew iced coffee. The secret is adding nitrogen to cold-brew coffee and then pulling on a a pressurized tap, which creates a bubbly drink that has a head of foam.

The nitrogen completely changes taste of the coffee, but it doesn't taste like beer. Instead, your destination corporate meeting attendees will enjoy a creamy flavor that finishes with notes of chocolate and coffee. Ironically, we are told people who typically take milk with their coffee tend to drink the nitro version black.

Bottoms up at 9am!