While a new wave of apps are driving explosive growth in pop-up events for consumers, corporate meeting attendees can get the same kind of experiences in unique settings. This kind of event zeroes in on passion points that can re-create events of yesteryear, "salons", dinner parties and "living-room" concerts by undiscovered bands.
Shackman Associates New York has previously blogged about celebrity chefs providing unique dining experiences for intimate corporate incentive groups, but we are seeing increased demand for dinner parties from up-and-comers. Because there is an expectation that New York City weeds out the contenders from the pretenders, attendees simply love the element of surprise at a "pop-up" dinner party.
The same is true for music. Because new apps are bringing undiscovered talent to music enthusiasts in living-room settings, we can do the same for corporate meetings. Record labels are asking these app companies to find the 10 most popular unrecorded artists in a specific, and this provides meeting planners with booking opportunities because these artists in New York City for longer blocks of time.
Finally, using a pop-up strategy to book corporate events is very budget-friendly, especially if your meeting is loading up financially on a major gala or team building event on a different day while in New York.