Association Meetings and Conferences: Consider private technology to filter out endless social media updates

While there is continuing debate on how to use social media during business components at conferences and large association meetings, we recently came across a firm, QnA, via Twitter (@NYCmeetingDMC) that figured out how to create a hyper-intelligent, private system to deliver very targeted results.

The key is to provide moderators with more control than ever over questions, answers and even who gets asked the questions. 

With this kind of technology, your association meeting attendees can now ask unlimited questions, and moderators can quickly filter out ones that don't make sense or disrupt the flow.  Furthermore, because speakers can clearly see the questions being asked, they do not get lost among the noise of status updates.

Need to export data into a spreadsheet or pdf format?  It's a one-click process.  Moderators and speakers can also create components for live polling, discussion capture and event feedback.  And finally, we are seeing an opportunity to run meetings without requiring attendees to download apps that might work differently on the iPhone versus a Galaxy. 

Photo courtesy of QnA, @QnA_Event_Tech

Broadway Update: Fantasia Barrino and Wynton Marsalis a dream team in After Midnight

It seems like so long ago when Fantasia Barrino became the Season 3 winner of American Idol.  Since then, she has become a Grammy Award-winning R&B vocalist and Broadway star.

Director Warren Carlyle and superstar fashion duo Isabel and Ruben Toledo are teaming up with  Barrino and nine-time Grammy Award and Pulitzer Prize winner Wynton Marsalis and The Jazz at Lincoln Center All-Stars in After Midnight, which recreates the days of a hip Harlem nightclub to a new generation of theater fans.

In 2007, Barrino made her Broadway debut in the lead role of Celie in musical The Color Purple.  The musical was based on the Pulitzer Prize-winning 1982 novel by Alice Walker. After appearing on American Idol and The Oprah Winfrey Show to pitch her upcoming appearance, the musical rolled in over two million in pre-ticket sales in one week.  The Color Purple had sold 6.5 million tickets before Barrino first took the stage on April 10, 2007.

Shackman Associates New York provides unique Broadway experiences for corporate meeting, association meeting and destination incentive groups.  The experiences have included backstage passes and interaction with key performers. 

With previews beginning on October 18 and the show's projected run to end in February 2014, we are expecting After Midnight to be a very high-demand production.

Photo courtesy of Rickey.org

Food at Corporate Meetings: Turn Cocktails into Cupcakes!

Cupcakes, mini-cupcakes, and many other versions of this delicious treat are already a big trend at corporate meetings and destination incentives.  But we've found a new take that just might take the cake!

One New York City bake shop is flavoring cupcakes like your favorite cocktails.  There is real alcohol in the frosting and filling and feature flavors like Old Fashioned, White Russian, Margaritas, Car Bombs, and Sex on the Beach.  They cater events and are the perfect dessert or treat for a quite filling cocktail hour!

Major Events: Brooklyn continues to boom with Video Music Awards

With the Video Music Awards (VMA's) being held at the Barclays Center in Brooklyn on August 25, New York City is proving once again that it is a top destination for major events and conventions.  In fact, the Barclays Center is now the #2 grossing arena in the world. 

Shackman Associates has been accommodating increasing requests by corporate meeting and destination incentive groups to hold major components of their trip to New York in Brooklyn.  The borough has a rich history and culture that does not exist anywhere else.  When the Barclays Center first opened, the area surrounding it was still a little raw from the massive construction project.  What a difference a year makes!

Event attendees can choose from multiple shopping venues around the arena and we are seeing new restaurants and coffee shops popping up that provide the hipster look and feel people love about the borough.

Photo courtesy of Sports-Kings

Off-Broadway Update: Be the star of the worst remake ever

The movie "Point Break" was a huge when it was released in 1991.  It also launched the career of Keanu Reeves as undercover FBI agent Johnny Utah, and had Patrick Swayze and Gary Busey in roles that now all seem kind of laughable.

But Alcorn Entertainment decided to order a remake a few months ago, which has led to an explosion of YouTube parodies.  It has also led to the birth of a very unusual Off-Broadway show: "Point Break Live."

This show travels around New York City doing its own remake of the movie and has an interesting catch: the part of Johnny Utah is selected from the audience!  Shackman Associates thinks this is a great way for corporate incentive groups to have a little fun at the expense of an good-sport executive who might be selected as the next Keanu Reeves.

It doesn't take a real actor to make a good Johnny Utah because as the show's producer noted to the New York Times, "In the movie, it looked like he just received his lines, so feeding them on a cue card to a volunteer won't look that much different."

Shackman Associates New York develops unique experiences for corporate meetings, association meetings and destination incentives that often include backstage passes, interaction with key performers, and off-Broadway shows that attendees won't find in other cities throughout the world.

Corporate Team-building: Use Foursquare for Four-day Scavenger Hunts

Here's a new team building idea that is turning the corporate scavenger hunt on its side: Foursquare for scavenger hunts that can last as long as four days.  Think it sounds impractical?  It's not.  Especially when a corporate meeting has heavy business components that last most of the day.

Here's the real kicker: museums love these kinds of events because they know they can promote new exhibits and pad visitor statistics while helping a meeting group incorporate other items they need to find. 

Of course, an organized scavenger hunt that lasts for hours is easier to manage than something that requires days self-discipline and a version of the "honor system".  But that is why Foursquare is the equalizer.  If your team as to check-in, it keeps everything even.  And it helps meeting attendees find a cool way way to manage their down time.