Tuesday, September 06, 2011

QR Invades Fashion Week!

QR is about to become this year’s craze at Mercedes Benz New York Fashion Week, which starts on Thursday.

No, it's not a designer - instead, QR (Quick Response) is a 2-D barcode that can be scanned by a smart phone's camera and transfer information. Based on the type of code it is, it might direct the viewer to a website, make a phone call, deliver a vCard, or view a map and picture.

Diesel just launched an innovative campaign where customers can scan a QR code on a product, and be redirected to the Fan Page where they can check out other looks and the content available on the page.

Thousands of bloggers who attend major shows like Fashion Week will incorporate QR codes they see at the tents into mobile blogging.  By incorporating Fashion GPS that was so successful last year, QR at designer booths, and mobile shared-image communities such as Instagram, bloggers will have more influence than ever!

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