Monday, March 08, 2010

The Future of Backdrops is Now

We recently ran a special event for a large corporate incentive meeting where attendees got a glimpse at a new era of backdrops. Entertaining 250 people, we built a custom stage in Hangar 3 on the deck of the USS Intrepid anchored in midtown Manhattan on the Hudson River and erected a special video screen as a back wall to the stage. As part of the backdrop, we employed an ongoing video presentation that featured the following elements - waving American flags; a video-narrated "story of the Intrepid" while it was in open-water combat; and slide-show images of legendary performers while “cover” talent was entertaining live on stage.

Overall, the use of backdrops at events is undergoing yet another huge change. In just the past two years, backdrops featuring digital prints, custom images on special materials or over-the-top themes that in some cases featured water walls have gradually been replaced with less expensive video and picture imagery that add more wow factor for attendees.

In the current economy, the key for incorporating backdrops is versatility - and that demand is opening the door to exciting new technology that can be used over and over again.

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