Association Meetings and Conferences: Consider private technology to filter out endless social media updates

While there is continuing debate on how to use social media during business components at conferences and large association meetings, we recently came across a firm, QnA, via Twitter (@NYCmeetingDMC) that figured out how to create a hyper-intelligent, private system to deliver very targeted results.

The key is to provide moderators with more control than ever over questions, answers and even who gets asked the questions. 

With this kind of technology, your association meeting attendees can now ask unlimited questions, and moderators can quickly filter out ones that don't make sense or disrupt the flow.  Furthermore, because speakers can clearly see the questions being asked, they do not get lost among the noise of status updates.

Need to export data into a spreadsheet or pdf format?  It's a one-click process.  Moderators and speakers can also create components for live polling, discussion capture and event feedback.  And finally, we are seeing an opportunity to run meetings without requiring attendees to download apps that might work differently on the iPhone versus a Galaxy. 

Photo courtesy of QnA, @QnA_Event_Tech

Go-Go Gadget Meetings!

Associations Turn a challenge into opportunity

An ironic outcome of the challenging economy is the advent of association "super-meetings" in New York. While in past years, numerous smaller meetings may have been held in multiple locations, merging everything into one big event to save money creates both opportunities and challenges in attendee networking.

First, the challenge - how can an association keep track of all these extra attendees? An international food association we recently worked with frequently uses a hand held product called SpotMe (http://www.spotme.com/). Other associations are opting for special networking events, scheduling off-site dinners, and splitting the meeting into smaller working groups that in-turn split off into smaller venues within and away from the main site. That requires great communication among attendees and we work closely with top New York hotels who now offer inclusive Wi-Fi throughout their properties.

Now, the opportunity. Gadget-makers, especially those with the latest hand-held devices are eager to test their products in a major consumer mecca like New York. Put 800 business people in one Manhattan location for several days and sponsorship opportunities will abound.

As a leading New York DMC, we are on the front lines of new tech product placements both in the storefront, on street-level ads, and at meetings. As June's launch of the newest Palm proved with 2-hours lines, New York City is the place to sell a gadget to professional.