Edgy corporate events with an intimate look, sound and taste of pop-ups

While a new wave of apps are driving explosive growth in pop-up events for consumers, corporate meeting attendees can get the same kind of experiences in unique settings.  This kind of event zeroes in on passion points that can re-create events of yesteryear, "salons", dinner parties and "living-room" concerts by undiscovered bands. 

Shackman Associates New York has previously blogged about celebrity chefs providing unique dining experiences for intimate corporate incentive groups, but we are seeing increased demand for dinner parties from up-and-comers.  Because there is an expectation that New York City weeds out the contenders from the pretenders, attendees simply love the element of surprise at a "pop-up" dinner party.

The same is true for music.  Because new apps are bringing undiscovered talent to music enthusiasts in living-room settings, we can do the same for corporate meetings.  Record labels are asking these app companies to find the 10 most popular unrecorded artists in a specific, and this provides meeting planners with booking opportunities because these artists in New York City for longer blocks of time. 

Finally, using a pop-up strategy to book corporate events is very budget-friendly, especially if your meeting is loading up financially on a major gala or team building event on a different day while in New York.

Wine & Food Festival Update

Update: The Bobby Flay demo was great! We were practically within touching distance of Master Chef Flay, who sliced and diced his way to a full Thanksgiving meal. We even got a surprise visit from Giada De Laurentiis, who arrived a bit early for her own demonstration to say hello to the crowd. And of course, no celebrity visit is complete without a book signing, which we scored inside of Chelsea Market where all of the culinary stars were ‘stirring’ about.

Food & Wine & Celebrities, Oh My!

What pairs best with food and wine? Celebrities of course. Enter the New York City Wine and Food Festival, kicking off today with a matchup of the best of all things culinary. Tastings, book signings, and cooking demos will be held around the city this weekend (catch us at the Bobby Flay demo at Highline Ballroom this Saturday). Plenty of giveaways and celebrity sighting are a given, but if you watch (and smell) closely enough, you may even learn a thing or two.

Looking for a Celebrity Chef for your next private event? Ask us about dinner in the test kitchen of one of New York’s most famous chef’s– who will create and execute a menu just for your event!